#10 - Stacking Social Proof With Your Facebook Ads
26th September 2021

Hey,

Welcome back to Author Ads Insider! And here we are on Issue 10 already! I thoroughly hope you have been enjoying the content we have covered so far (I haven't even scratched the surface yet!) and are making progress with your Ads.

And I have so much more to cover as we move forwards together

This week on Author Ads Insider, I'm going to be showing you a quick, simple and super effective way to stack social proof with your Facebook Ads.

Before we get to that, however, what is social proof and why should we be stacking it?

In a nutshell, social proof is, according to a trusted online resource (Wikipedia) "...a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation."

Or to put it another way, if we can see that a product or service we are considering investing in, whether that is a car or a book, has been tested before us by others, and their feedback is positive, we feel there is less risk in making that investment.

As humans, we are pretty risk-averse animals; our brains are designed to keep us safe. If we don't have to take a risk on something, we usually won't unless it's absolutely necessary.

Very few people like to be the first to try something new; if you have been writing for some time now, just think how difficult it was to launch your first book with no reviews and convince people to invest their money in purchasing the book in the first place, but also invest their time in reading the book.

How much easier has it been to sell books since you have generated reviews and ratings? Night and day, right? I appreciate selling books isn't easy, but it's easier when you have some social proof, that's for sure!

And that's because everyone who comes to your book product page now can see that other people have taken the risk, they've read your book and left feedback, proof, that it is good and is something a new reader may enjoy.

Bringing things back around to Facebook Ads...

When you run a Facebook Ad that gets a lot of attention and really resonates with an audience, naturally, people are going to start taking the following actions:

- Liking your Ad
- Commenting on your Ad
- Sharing your Ad

If someone comes across your Ad with 100's of likes, shares and comments, they can immediately see that whatever this Ad is about has had a lot of attention and therefore it must be good, because of all the engagement it has had.

Having a lot of social proof on an Ad plays into our risk-averse nature as humans. And with the design, layout and aesthetics that Facebook leans upon with its interface, Ads with lots of social proof stand out to us in the Facebook News Feed.

On top of all of this, here are some other benefits that a Facebook Ad with lots of social proof has:

- Cheaper Cost-Per-Clicks
- Higher Click-Through-Rates
- Encourages other people to like, share and comment
- Spreads your Ads far and wide organically
- And more...

And what if I told you that you could run the same Facebook Ad in multiple different Campaigns and Ad Sets within your Facebook Ads Account?

And with every use of this Ad, all the social proof is aggregated together onto this one single Ad, creating a massive snowball effect?

Pretty neat, right?

Well, in this weeks issue of Author Ads Insider, I'm going to be showing you exactly how to stack social proof with your Facebook Ads! Enjoy...

Stacking social proof is a quick way to garner a lot of attention with your Facebook Ads if you already have a strong performer.

If you do have an Ad that is currently performing well, I would highly recommend experimenting with the social proof stacking tactic I discuss in this weeks video.

If you have any questions about stacking social proof with your Facebook Ads, please don't hesitate to hit reply on this email and let me know.

Next Sunday, I am going to be giving you an Authors Guide to Amazon Sponsored Brands Ads; an amazing piece of real estate you can position your books on within the Amazon ecosystem...

Until then, however, enjoy the rest of your Sunday and I look forward to seeing you back here again next weekend.

To Your Success
Matt

x