Author Ads Academy
Episode 36: Amazon Ads Sponsored Products Manual Campaigns
What You'll learn
If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use.
This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them.
Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets.