Author Ads Academy
Episode 39: Amazon Ads Negative Targeting
What You'll learn
Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads.
Not a good situation to find yourself in.
Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won't work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can 'trim the fat' and stop spending money on things that aren't working.
You do this with negative targeting – and that's exactly what I'm diving into in today's episode...