Amazon Ads Targeting And Tracking Tool...

Access the exact tool I have built (and use every day) to plan, build, launch, optimize and scale your Amazon Ads to help you reach more readers and consistently sell more books.

What Happens Around Here?

Hi, I'm Matt! And I'm here to help you build a successful and thriving career as an author through the power of Amazon Advertising (also known as Amazon Ads). 

Tune into the Author Ads Academy Podcast each week and learn practical tactics, strategies and ah-ha moments to bring into your own Amazon Ads Campaigns. 

And dive into comprehensive, step-by-step guides, case studies through my Book Marketing Guides.

If you're too busy to learn and manage your own Ads, and you want someone to run them for you, then my Amazon Ads Management could be for you.  

For Amazon Ads Management, the first stage is to book your Free 30 Minute Discovery Call with me and we'll see if we're a good fit to work together. 


The Author Ads Academy Podcast

Each week on The Author Ads Academy Podcast we talk about all things Amazon Ads for self-published authors. Tune in for new episodes every single Wednesday...


Book Marketing Guides

These Book Marketing Guides and Case Studies are pretty comprehensive, so sit back with a cup of your favorite beverage and enjoy...

A Book Launch Case Study
A $2900 Book Launch [CASE STUDY]

A step-by-step account of a recent book launch I did, detailing the ads, the numbers, how I optimized and scaled the ads and so much more...

Facebook Video Ads For Authors [CASE STUDY]

Video can be expensive and time-consuming. In this Case Study I walk you through what I did to determine whether videos ads are more effective than images...

How To Use Facebook Ads Dynamic Creative

Facebook Ads Dynamic Creative is an amazing way to test lots of different assets of an ad very quickly. In this guide I show you step-by-step how to set these up...