A Keyword Targeting Blueprint [Part 1]

27th July 2022


Over the next few days, I'm going to share with your a "roadmap", a "blueprint" if you will, of how to setup your core manual targeting Amazon Ads campaigns.


We'll start with Keyword targeting, then move onto ASIN targeting, before finally wrapping things up with Category targeting.


Let's do this...


Keyword Targeting Campaign #1: Author Targeting


Step 1: Find 10-15 of your absolute best comp (comparable) authors (you can find these on the Customers also bought items by section on your Amazon Author Page).


Step 2: Setup a new campaign advertising Book 1 of your series (or a standalone book) and target these 10-15 comp authors using the Phrase Match Type.


Step 3: Set your bid for each Author you're targeting to around $0.50 (use 'odd' numbers such as $0.51 or $0.53 for best results).


Step 4: Choose your bidding strategy: Fixed Bids if you're less risk averse, Dynamic Bids Down Only if you're more risk averse.


Step 5: Set your budget to $10-$20 per day and launch your campaign.


Step 6: Let the campaign run for at least 2 weeks, then optimize accordingly.


This is as simple as it needs to be. We often over complicate a lot of things in life, but when you boil things down, they actually become very simple. Not necessarily easy, but simple.


Tomorrow, I'll be back with another keyword targeting campaign blueprint for you.


For now though, I'll leave you with this quote:


"The art of being wise is the art of knowing what to overlook" - William James


To Your Success
- Matt

Whenever you're ready, there are 4 ways I can help you:

  1. Receive The Morning ACOS For Authors (almost) every day directly into your inbox
  2. Learn and develop your Amazon Ads skills with Amazon Ads Academy For Authors
  3. Join other authors on a monthly Amazon Ads Group Coaching Call with me, as well as access to a private community to be part of the conversation, ask questions, help others, as we discuss all things Amazon Ads for Authors
  4. Read The 7 Day Authors Guide To Amazon Ads, a comprehensive book on my Amazon Ads Strategy (it's free to download to your Kindle on Amazon and also available in Hardback and Paperback formats)