Tough Email

18th July 2022


It's a very warm (and going to get even warmer!) sunny morning here in the UK as I write this on the bench in our garden; the birds are tweeting, the gentle wind is rustling through the trees. I've just finished my meditation practice for the day, the babies and Lori are asleep and all is well with the world.

I paint this picture for you because, yes, things are great now, but I still have tough days, as we all do. And I've had even tougher days in the past, as I'm sure you have.

And this is why I think it's important that we treasure every moment. It's of course important to reflect on the past and look forward to the future...

...but bringing this around to Amazon Ads or advertising/marketing your books in general...

We can't let our past results influence our present feelings and therefore, actions.

Had Amazon Ads that tanked?

Seeing your sales rank drop off a cliff?

Amazon Ads just spending money with zero sales or page reads?

All that is in the past. You have to let it go. Yes, take lessons from it, but don't let it hold you back now.

Poof! Gone!


You can have a fresh start anytime you choose to have one.

Not next week, not next month, not tomorrow. Today, right now. Why not?

Just commit and you can have the fresh start in this very moment.

If needs be, think about your "why"... Why are you doing this? Why are you writing books? Why are you spending time learning to market and advertise your books? "Who" are your why; your spouse, your children, your parents, your friends, or maybe it's you yourself?

We all need a why in our lives. What's yours?

Give yourself that fresh start today, commit to it and you'll start to see a change not only in yourself, but also in your results.

You got this.

To Your Success
- Matt

Whenever you're ready, there are 4 ways I can help you:

  1. Receive The Morning ACOS For Authors (almost) every day directly into your inbox
  2. Learn and develop your Amazon Ads skills with Amazon Ads Academy For Authors
  3. Join other authors on a monthly Amazon Ads Group Coaching Call with me, as well as access to a private community to be part of the conversation, ask questions, help others, as we discuss all things Amazon Ads for Authors
  4. Read The 7 Day Authors Guide To Amazon Ads, a comprehensive book on my Amazon Ads Strategy (it's free to download to your Kindle on Amazon and also available in Hardback and Paperback formats)